Unreproducible Lifestyle Taste in Hair Aesthetics
—Globally top hair salon Rossano Ferretti grandly unveiled in Beijing
July 23, 2012, Beijing China — Hair stylist Rossano Ferretti, the global partner of L’Oreal Professionnel, announced that his personal brand salon has formally entered Beijing and a journey of hair aesthetics and lifestyle taste in China has begun. Rossano, an extremely shining name in the global hair styling industry, has been constantly advancing the industrial development during his more than 20 years of professional career and moreover developed the top industrial service standards. In the numerous successes jointly created with L’Oreal Professionnel, Rossano played an incredibly important role. The faith shared by both is that the future hair salon is a luxurious destination reachable with professionals’ drive. Today, more than 20 hair salons throughout the world are owned by Rossano, of which the new SKP hair salon is a great trial which has witnessed the big progress that this legendary brand has made in the globalization process.
This new Rossano Ferretti hair salon is located in Beijing SKP which accommodates the most forward-looking and appreciative visions in China as a landmark structure. Without doubt, this unveiled salon has already become the new attractor of these visions; thanks to global team management, it will offer extraordinary hair styling experience and individualized enjoyment to customers.
Rossano Ferretti hair salon is one of the most expensive top hair salons in the world thanks to its most celebrity customers worldwide including many Hollywood stars and European royalties and its wide popularity not based on intentional advertisement. Rossano Ferretti himself has been considered the greatest hair stylist following Sassoon because his original “Rossano Ferretti technique” subversively changed the global hair styling industry in the past two decades.
“Hair styling is increasingly becoming an international trend. The continuing education opportunities provided by the industrial leaders like L’Oreal Professionnel have injected an important sense of value into the industry, which encourages the improvement of the sense of professionalism and the taste that came into being because of combined action of worldwide experts and teams. ”, Rossano Ferretti said.
Rossano Ferretti technique
Rossano’s original well-known hair styling technique—hairs’ natural drooping during styling—is a definite and individualized method for capturing the unique beauty of each customer. In an age that the beauty industry is over-saturated due to new trends and complex beauty techniques, Rossano smartly extracted the basic elements of the hair styling industry and stressed that people should become beautiful naturally.
This is the key reason why the Rossano Ferretti brand could significantly change the industry. Rossano has been constantly polishing his technique in the past 20 years.
Partnership with L’Oreal Professionnel
The Rossano Ferretti brand and L’Oreal Professionnel have long been sharing some common points—constantly innovative career path, future-oriented management philosophy and detail-stressed education and services. As an industrial elite, Rossano spread the importance of professionalism and established his fame on his “Rossano Ferretti technique”. Meanwhile, he also reflected L’Oreal Professionnel’s emphasis on education & training and always focusing on its mission of continuously helping hair stylists achieve all-round development.